Ben Conde Identity Concept

I think what defines me most is the people I look up to and also some brands they are associated with. What they put into this world inspires me to do the same. It's cool to see how much influence the people or companies have on society.

- Redbull's message "What Gives You Wings" inspires me to work hard at what I do and try to do something incredible.
- The Buried Life group/TV show motivates me to try new things, meet new people, work to accomplish goals, and help people along the way.
- Muhammad Ali/Adidas "impossible is nothing" speaks to me when I'm put under pressure and need to accomplish difficult things
- Michael Jordan, the World's greatest, struggled at one point of his life, which let's me know that I shouldn't give up when I mess up.
- Obama's leadership, power to speak to the World, and motivation to achieve the American Dream refuels what I do everyday.
- Steve Jobs and Apple's "think different", simplicity, creative marketing, and overall vision make a huge impact in how I work.

Structure - integrative or deconstructive
Format - booklet